Citromax and SeeTree Bring Tree-Level Intelligence

Citromax and SeeTree Introduce Tree-Level Intelligence in Argentina

Tucumán, Argentina / Tel Aviv, Israel — December 2025.

Throughout 2025, Citromax and SeeTree completed their first year of collaboration to bring tree-level intelligence technology to citrus production in Tucumán, Argentina. This milestone marks a significant step toward digitizing orchard management and adopting data-driven precision agriculture practices. It also positions Citromax as the first company in Argentina to integrate the SeeTree platform into large-scale lemon operations.

The partnership began during a technical trip to California in 2024, where Citromax participated in sessions on plant health management and emerging crop-monitoring technologies. During the visit, Sebastián Couto, Citromax’s Business Units Coordinator, was introduced to the SeeTree platform, an integrated system that combines aerial imagery, field apps information, and artificial intelligence to generate quantitative indicators of vigor, plant health, and productivity at the individual-tree level. These insights allow for more informed, data-driven agronomic decisions.

In September of that same year, the first exploratory drone flight was carried out over Citromax orchards with technical support from SeeTree and Efficatia, a specialized provider of aerial mapping and agricultural applications serving as the local partner in argentina.

A second drone flight in March and April 2025 expanded the dataset and allowed the team to evaluate its impact on agronomic planning. Based on the findings, Citromax purchased its first commercial drone, marking the beginning of the company’s in-house integration of this technology.

The SeeTree platform merges high-resolution aerial imagery captured by industrial-grade drones, integrated with information collected on the ground by sensors, and agronomy teams. Processed through advanced AI algorithms, these combined data sources generate detailed tree-level maps, identify underperforming areas, and guide decisions related to fertilization, plant health, and targeted applications.

Successfully adopting this technology required knowledge transfer and hands-on technical training. The SeeTree team traveled to Tucumán to support the initial months of implementation, while Citromax trained its first four drone pilots—all long-standing field team members: Julián Cabrera, Augusto Rojas, Juan Carrazan, and Antonio Aragón.

In parallel, Bruno Vinciguerra, Head of Citromax’s Agricultural Technological Division, traveled to Brazil on a mission coordinated by SeeTree. During his trip, Bruno met with one of the world’s leading orange juice producers, who has been working with SeeTree for over 5 years, and generously hosted the visit and shared its experience with drone operations, data analytics, tractorless machinery, and autonomous spraying systems.

With this technical and organizational groundwork in place, Citromax enters 2026 with a clear roadmap to continue building on the integrated technology. Key objectives for the next phase include:

• Increasing productivity through early detection of underperforming trees and orchard sections.
• Continuously monitoring crop vigor and health using indicators that remain consistent over time.
• Planning spray programs and applications with greater precision based on the real variability within each orchard.
• Reducing input usage and optimizing costs through more targeted interventions.
• Strengthening a fully data-driven agronomic management model to support more efficient and sustainable decision-making.

Citromax and SeeTree view this first year as the foundation of a long-term partnership aimed at progressively incorporating new technological capabilities and establishing a benchmark for digital citriculture in Argentina.

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Communications Teams – Citromax Group & SeeTree
[email protected] | [email protected]