Our 60th Anniversary

We are pleased to announce that Ámbito Financiero, Argentina’s premier newspaper for economic news, has featured a special article commemorating our 60th anniversary. Here, we provide an accurate English translation of the original piece in Spanish. If you wish to read the original article, please visit: Citromax SACI: 60 años de innovación y liderazgo en la Industria citrícola (ambito.com)

We thank our partners and suppliers who have pleasantly surprised us by supporting the publication with messages of support and brand presence: Tradecos, Eurotrade Juice, Pawdor Logistics, Loginet, SINER SA, and Brown. Thank you for accompanying us every step of our value chain!



Citromax SACI, a leader in the agro-industrial sector based in the province of Tucumán, Argentina, proudly celebrates its 60th anniversary year. Its continuing contribution to sustainable development and leadership in the production of lemons, essential oils, concentrated juice, and dehydrated peel. Founded in 1964, the company has experienced exceptional growth and diversified its operations to become a key player in the global market.

In the 1960s, its founder, Jacob Glueck, boldly faced risks by investing in the acquisition and modernization of two Argentine companies: the flavor house Fritzsche SAICA in the province of Buenos Aires and a lemon plantation that he transformed into a highly specialized agro-industrial complex, known today as Citromax SACI, in Tucumán, Argentina. Confronting the political and social instability of the time, state interventionist policies, and challenges in economic and exchange rate policies, Glueck had the vision that allowed him to overcome adversities, as well as cultural, logistical, and technological challenges of the 1960s and beyond. Glueck’s strategic investment resulted in a significant impact on the province of Tucumán and the Argentine citrus industry, contributing to the development and expansion of these businesses in the Argentine business landscape.

Today, in 2024, Citromax proudly celebrates six decades of effort, commitment, innovation, and sustainable growth. Over the years, Citromax has undergone an extraordinary transformation, from its humble beginnings to becoming the world’s leading producer of conventional and organic lemons and one of the major producers of concentrated juices and essential oils worldwide.

Currently, the company remains entirely family-owned, with Vivian Glueck and her husband, Henry Rosenberg, as shareholders and manager. Both evidence the entrepreneurial spirit of the founder Jacob Glueck, Vivian’s father. The company continues in its commitment to investing in technological innovation and industrial development while adhering to the fulfillment of the United Nations’ 2030 Agenda to ensure environmental protection and community well-being in their area of influence. This approach seeks to ensure the comprehensive sustainability of the business, ’protecting the environment, and leaving a promising future for coming generations.

The Glueck family and the Citromax SACI team extend their heartfelt appreciation to the employees, clients, and suppliers whose dedication has been crucial to the success of Citromax over these past six decades. Their commitment has played a pivotal role in the growth of the company, the citrus industry, and the advancement of Tucumán. With renewed enthusiasm, and continued close collaboration, we will collectively shape the future of Citromax and contribute to the sustainable development of the sector.


About the Glueck Family

Jacob Glueck, born in Hungary, learned the flavors and fragrances business from his father in Europe. A Holocaust survivor, he arrived in the United States with little more than hope and a dream. After several years working in the management of Citroil Enterprises (USA) and Fritzsche SAICA (Argentina), Jacob decided to establish Citromax SACI in Tucuman in 1964. Over the years Jacob and Vivian, and Henry have successfully grown Citromax and acquired other companies. Citromax SACI in Tucumán, Argentina, has become a highly specialized agro-industrial complex. Jacob was also a leader in the Jewish community, a benefactor of many institutions and religious causes, and received the highest honor from the Isaac Elchanan Theological Seminary, the Eitz Chaim Award.

Vivian Glueck, the only daughter of the Jacob, was born in New York and spent her childhood in Argentina while her father founded and grew Citromax SACI and Fritzsche. After graduating in Physics from Barnard College and earning a master’s degree in Astrophysics from Columbia University, she was hired by NASA. Two years later, she began working with her father at Citromax and assumed leadership of the company in 1997, later taking over as president of the Citromax Group. Married to Henry Rosenberg, Executive Vice President of Citromax Group, they jointly oversee the family business.


Source: Citromax SACI: 60 años de innovación y liderazgo en la Industria citrícola (ambito.com)
Date: March 20, 2024.